Avrio is a small consumer healthcare group based in New York City, with a portfolio of small brands including Slow Mag, Betadine, Senokot and Colace. Senior management identified Slow Mag as a brand that was underperforming, and asked BVC to conduct an independent exploration of how to re-direct current efforts to achieve more significant growth.
- Conducted a deep dive research review that yielded an overlooked positioning idea.
- Completed more than a dozen one-on-one consumer interviews to “temperature test” the new positioning idea, with significant interest among respondents.
- Developed new positioning concepts for quantitative testing that leverage unique brand assets.
Business Vision Consulting Group, LLC 