Combe is a 70+ year old family-held company based in White Plains, NY. Lectric Shave is an acquired brand in the Combe portfolio, and was in need of a complete re-look to develop a path to growth.
- Completed thorough user research to determine product and brand strengths, vulnerabilities and opportunities for growth.
- Conducted product efficacy study to determine its ability to truly help deliver a closer shave.
- Updated packaging to sharpen appearance.
- Built pipeline of brand news including enhanced claims such as “57% closer shave”, prevention of razor burn, delivery of smoother skin and the addition of green tea to soothe and calm skin.
- Built the brand nearly 70% over the 5-year strategic plan horizon.
Business Vision Consulting Group, LLC 