Premier Brands of America is a contract manufacturer of topical health & wellness products that licensed the Arm & Hammer brand name for marketing in footcare in 2015. It currently holds the #1 position in odor control footcare products, which includes powders, sprays, antifungals and insoles. Premier had been challenged to grow the user base of Arm & Hammer footcare products, and turned to BVC in order to develop a overall growth plan.
- Conducted deep dive of all research done to-date on Arm & Hammer Footcare by Premier.
- Conducted in-depth interviews of entire senior management team and agencies.
- Developed marketing development action plan to position and resource Premier to enable growth readiness.
- Recommended a landmark research study to dramatically enhance Premier’s user understanding.
- Identified a new Chief Marketing Officer to direct the marketing development action plan, who was hired and now championing the action plan internally.
- The action plan should optimize all aspects of the marketing mix and lead to a significant re-launch of the Arm & Hammer footcare franchise.
Business Vision Consulting Group, LLC 