Xylyx Bioactives is a biomedical technology development company with roots in Columbia University’s Medical School Center for Stem Cell and Tissue Engineering. The discovery of Matrikyne (R) technology from Extracellular Matrix tissue yielded a unique ingredient that has significant efficacy when used for dermal repair. Business Vision Consulting was asked to lead the development and launch of a new super premium consumer skincare brand called VIVIQ Skin Health.
- Led effort from concept development to in-market launch.
- Conducted business and category strategic assessment.
- Completed regulatory assessment.
- Completed manufacturing assessment and identified long term contract manufacturing partner.
- Developed and refined business concept and brand positioning.
- Developed initial hero product, Advanced Dermal Repair Cream.
- Created brand name, VIVIQ Skin Health.
- Directed communication and advertising development.
- Spearheaded Amazon e-commerce development.
- Work continues in market entry and expansion efforts.
Business Vision Consulting Group, LLC 