The Fortune 100 CPG, small company and start-up operational experience your company needs to overcome the growth challenges you face…..from vision creation to in-market execution and everything in between.
- BVC’s business model is based on a retainer or project fee approach where the mission, objectives, deliverables, scope of project or relationship, timing and costs are outlined at the outset of the engagement.
- BVC has a broad array of independent but affiliated collaborators who are brought in on a project-by-project basis, as needed, to form a team of resources to address any and all business challenges and problems to solve. These collaborators are long-term business associates of BVC, with deep operational experience in all CPG business functions.
- Jim Kelly serves as project lead for all engagements and accesses the right resources for each challenge, tailored to the project mission.
Jim Kelly’s 35+ year career spans leadership positions in Fortune 100 firms, as well as mid-sized family-held businesses and small PE-backed consumer packaged goods organizations. He has served as CEO, President, and CMO in companies that compete in the U.S. and Canada.
Jim also has had considerable experience in consulting roles for prominent Fortune 500 companies in a range of consumer-oriented industries, as well as emerging technology firms.
He is known as a marketing/sales leader and strong general manager.
Colleagues have called Jim “a bold thinker and a courageous leader”, “a talented consumer products leader who brings a strong sense of purpose, collaboration and passion with a high innovation IQ” and a “born leader who delivers results.”
Prior Leadership Roles and Achievements
Vice President/Business Director, Warner Lambert (Acquired by Pfizer in 2000)
During his tenure at Warner Lambert, Jim delivered nearly $100M in incremental volume while earning the company’s prestigious Prizing Creativity Award for career entrepreneurial contributions.
President & General Manager, Combe North America
Jim led the company through the most dramatic period of growth in its history, nearly doubling its revenue and completing the largest acquisition in company history. The growth was achieved by delivering a robust innovation pipeline, and it increased the value of Combe’s stock by 41%.
Chief Marketing and Innovation Officer, Prestige Brands
Jim led priority brands to a +5% CAGR in a flat OTC market under significantly constrained resources.
CEO of Vermont’s Original
While at Vermont’s Original, Jim reinvigorated the 120-year-old Bag Balm business, driving sales +67% since acquisition and increasing company valuation +50% in 3 years.
Business Vision Consulting has completed successful consulting assignments for large and small firms
Plus, assignments for numerous emerging companies with unique technologies.
Education
Jim holds a BA from Rutgers College and MBA from Rutgers Business School.
He has completed intensive training at the Harvard Business School (Leading Product Development), the Center for Creative Leadership (Leadership at the Peak), Thunderbird Graduate School of International Management (Managing in the Global Enterprise), and Rutgers Business School (Social Media Marketing).
Complimentary consultation
Contact Jim now to talk about your challenges to growth and how BVC can solve them.
Call: 908-565-6360
Email: jimkbusinessvision@gmail.com
Business Vision Consulting Group, LLC 