Case Studies

Read how BVC was able to help small and heritage brands break through their challenges and restart their growth.

Avrio Health

Avrio is a small consumer healthcare group based in New York City, with a portfolio of small brands including Slow Mag, Betadine, Senokot and Colace. Senior management identified Slow Mag as a brand that was underperforming, and asked BVC to conduct an independent exploration of how to re-direct current efforts to achieve more significant growth.

Premier Brands of America (Licensee of Arm & Hammer Footcare)

Premier Brands of America is a contract manufacturer of topical health & wellness products that licensed the Arm & Hammer brand name for marketing in footcare in 2015. It currently holds the #1 position in odor control footcare products, which includes powders, sprays, antifungals and insoles. Premier had been challenged to grow the user base of Arm & Hammer footcare products, and turned to BVC in order to develop a overall growth plan.

Combe, Incorporated

Combe is a 70+ year old family-held company based in White Plains, NY. Lectric Shave is an acquired brand in the Combe portfolio, and was in need of a complete re-look to develop a path to growth.

Vermont’s Original, LLC

Established comprehensive strategic plan for the Bag Balm skin care business to dramatically grow the franchise that included the institution of new strategies for distribution and selling, pricing and assortment, manufacturing and sourcing, innovation and marketing engagement.

ScentTech Global, Inc.

ScentTech Global is a scent technology company that developed a patented medical device for nasal decongestion. The technology uses impregnated scent to augment the physical action of its patented nasal clip to deliver drug-free, long-lasting decongestant effect in a variety of organic scents.

Xylyx Bioactives, Inc.

Xylyx Bioactives is a biomedical technology development company with roots in Columbia University’s Medical School Center for Stem Cell and Tissue Engineering. The discovery of Matrikyne (R) technology from Extracellular Matrix tissue yielded a unique ingredient that has significant efficacy when used for dermal repair. Business Vision Consulting was asked to lead the development and launch of a new super premium consumer skincare brand called VIVIQ Skin Health.

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