ScentTech Global is a scent technology company that developed a patented medical device for nasal decongestion. The technology uses impregnated scent to augment the physical action of its patented nasal clip to deliver drug-free, long-lasting decongestant effect in a variety of organic scents.

• Developed concept, brand positioning and market entry strategy.
• Identified market expansion strategy.
• Led the brand to market via Amazon platform launch.
• Leading brick & mortar sales entry strategy.
• Identified new scents to facilitate brand expansion.
• Work continues in market expansion efforts.

Xylyx Bioactives is a biomedical technology development company with roots in Columbia University’s Medical School Center for Stem Cell and Tissue Engineering. The discovery of Matrikyne (R) technology from Extracellular Matrix tissue yielded a unique ingredient that has significant efficacy when used for dermal repair. Business Vision Consulting was asked to lead the development and launch of a new super premium consumer skincare brand called VIVIQ Skin Health.

• Led effort from concept development to in-market launch.
• Conducted business and category strategic assessment.
• Completed regulatory assessment.
• Completed manufacturing assessment and identified long term contract manufacturing partner.
• Developed and refined business concept and brand positioning.
• Developed initial hero product, Advanced Dermal Repair Cream.
• Created brand name, VIVIQ Skin Health.
• Directed communication and advertising development.
• Spearheaded Amazon e-commerce development.
• Work continues in market entry and expansion efforts.