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Avrio Health

Avrio is a small consumer healthcare group based in New York City, with a portfolio of small brands including Slow Mag, Betadine, Senokot and Colace. Senior management identified Slow Mag as a brand that was underperforming, and asked BVC to conduct an independent exploration of how to re-direct current efforts to achieve more significant growth.

Premier Brands of America (Licensee of Arm & Hammer Footcare)

Premier Brands of America is a contract manufacturer of topical health & wellness products that licensed the Arm & Hammer brand name for marketing in footcare in 2015. It currently holds the #1 position in odor control footcare products, which includes powders, sprays, antifungals and insoles. Premier had been challenged to grow the user base…

Combe, Incorporated

Combe is a 70+ year old family-held company based in White Plains, NY. Lectric Shave is an acquired brand in the Combe portfolio, and was in need of a complete re-look to develop a path to growth.

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